Alexis Krisay, VP of Marketing at Serendipit Consulting, discusses the hot new trend among millennial adults and how the multifamily industry can target this group on Multi-Housing News.
There’s a new trend surfacing for the Millennial generation: co-living. This trend is quickly becoming popular in all of the major cities across the United States and is important to note for the multifamily industry targeting these young professionals.
Startups are beginning to use this as an incentive for professionals; leveraging “co-living” in their favor. For example, Krash is a startup that offers founders, entrepreneurs and innovators the opportunity to “co-live” for three to 12 months in cities like Boston, New York and D.C. to fulfill their community style living desire. It also allows entrepreneurs the opportunity to build connections in a quick and easy way, while still maintaining a sense of independence and affordability.
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