Serendipit uncovers how influential nostalgia can be implemented when into your marketing campaigns. Nostalgia is a powerful thing. It’s why the hashtag #TBT is so popular across social media platforms. It’s why you’re bombarded with posts that say “Share this…
Serendipit discusses the recent logo design updates for these two large companies. If you’ve used Google at any point in the past few weeks, you’ve probably noticed that there’s something different. Earlier this month, Google introduced a brand new visual identity, the…
Because advertising and public relations are often incorrectly assumed to be interchangeable with one another, misinformed companies miss out on important opportunities to spread their story through PR efforts. While both create consumer awareness, generate customer leads and increase company…