How to Choose the Right Social Media Platform for Your Target Audience Social media marketing has proven to be effective for businesses. Over the last few years, we’ve seen the evolution of technology, and the rise of influencers, videos. Now,…
What Does Gen Z Mean? To know the meaning of Gen Z, you first have to know the dates that define the generation itself. While most people agree that the line between Millennials and Generation Z is 1996, every generation…
Q1 Social Media Marketing News Updates Good social media marketers are always on the hunt for the latest social media marketing news. Something we all know is that social media news today is never the same as it was yesterday.…
COVID-19 has left a lasting impression on businesses across the globe, from temporary shutdowns to extreme health precautions. Everything seems to be uncertain, but one thing is for sure: your business should utilize marketing and public relations now more than…
Social Conversations – How to be Engaging on Social Media Social media should be just that – SOCIAL. However, when it comes to authentic engagement and creating engaging content for social, many brands and businesses fall flat. Don’t worry; we’re…
How The Four New Golden Rules of PR is the Most Effective PR Strategy Recently the PR team here at Serendipit had the opportunity to attend a webinar hosted by PRSA Phoenix with the founder of HARO (Help A Reporter…
Ideas for Your Social Media Engagement Strategy Working in social media is more than just creating exciting, informative, and fun content that resonates and engages your audience. It also requires staying up to date on ever-evolving trends and algorithms. But…
The Marketing Flywheel | Funnel’s Bigger, Badder, Brother As long as we can remember, it’s been all about the funnel. Everyone and every firm had their secret sauce to operating within the funnel, but the linear and cone-shaped structure was…
You’re here because you’re asking, “What is a PR stunt?” In technical terms, a PR stunt is a public relations exercise that aims to get members of the public to develop a good opinion of and bring awareness to a…
Is Traditional Advertising Dead? I’ve built my career in advertising working as a copywriter and creative director at agencies large and small. At this moment, it spans two centuries, two continents, and more decades than I’d care to admit. So…