Should Your In-House Marketing Work with an Agency? “Why would we hire an agency? Isn’t that what we have you (all) for?” If you’ve suggested using help from a marketing agency to supplement your in-house services for your company, you…
What Facebook Business Manager Is and Why You Should Be Using It We get asked a lot about Facebook Business Manager — what it is and why a business would ever need it. Many companies tend to avoid using Business…
Top 5 Handy (AND FREE) PR Tools During this day and age where new brands are popping up left and right, it’s more important than ever before to make sure you stand out from the crowd. Utilizing public relations in…
How to Build a Strong LinkedIn Presence for Your Business Building a strong social presence has become a top priority for any business seeking to increase brand awareness and develop a strong community around their company. While it’s not always…
Every Successful Business Has a Customer Persona Marketing Strategy. Does Yours? Right now, whether you’re a catering company or you cater to the elite with a hand-made jewelry line, times are tough. Up until March, you were likely trekking right…
Benefits of Securing Contributed Articles for Your Company In the Public Relations world, there are several different types of media opportunities that can increase brand awareness. Some are obvious: TV segments and huge print articles in national publications like the…
Creative marketing incentives offer many different ways to increase brand reach effectively. Social media contests, exclusive coupons, and events are just a few of the incentives that can work for just about any company or brand when trying to generate brand awareness and boost revenue.
How to Run a Successful Social Media Contest Before we dive into the specifics of running a social media contest, it’s important to note a few things. We’ll be covering the benefits of social media contests, as well as the…
At first glance, an influencer marketing campaign seems straightforward. Still, smaller details may make or break the success of your partnerships. We'll break down some of the strategies that are instrumental in creating the perfect influencer brand initiative and warn against some of the lesser effective tactics.
When consumers see products in the news, it gives the brand instant third-party credibility. We see this effect quite often, so why do brands struggle with garnering actual editorial content that’s focused around consumer product PR?