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Archives for 2020

Instagram Reels Feature vs. Benefits of TikTok

Benefits of TikTok Versus the Instagram Reels Feature Social media is primarily driven by visual experiences....

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The Brand-Building Process & Brand Archetypes

Archetypes & the Brand-Building Process What are brand archetypes? Well, an archetype is a prototype for...

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Work Smarter with Inbound Content Marketing

What is Inbound Content Marketing? It’s time to start working smarter, not harder, when it comes...

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Paid Media’s Role in the Digital Customer Journey

Understanding the Digital Customer Journey When used effectively, paid media in digital marketing can be one...

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Your Brand & Marketing During the Holidays

Marketing During the Holidays Marketing during the holidays is key to many brands, but it’s essential...

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Tips for a Great Virtual Broadcast Interview

How to Prepare for a Virtual Interview Taking extra time to determine  what and how to...

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The When & Why for Creating a Sub-Brand

Creating a Sub-Brand: What is a Sub-Brand? If you are in marketing, you may have heard...

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The When, Why, and How of Google Adwords Ad Extensions

How to Gain an Advantage from Ad Extensions in Google Ads In the vastly competitive and...

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Leveraging Social Listening Best Practices for Your 2021 Strategy

What is Social Listening in Marketing? Social listening in marketing is the practice of monitoring your...

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Benefits of Micro-Influencer Marketing Strategies

Micro-Influencer Marketing: What Is It and Why Is It Beneficial? First, let’s talk about what micro-influencer...

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Simplifying Your Social Media Content Strategy

Simplifying  Instagram Content Creation If you’re here, you’re likely looking for some help creating a Social...

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Project Manager Daily Activities at Serendipit Consulting

A Day in the Life of a Marketing Agency Project Manager What is the role of...

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