Student Housing Crisis Management Plan + Strategy A crisis can rear its ugly head any time and in many forms ranging from natural disasters (i.e., tornados, floods, etc.) to a student-related shooting on your property. Any crisis can damage a…
Melissa DiGianfilippo, VP of Public Relations at Serendipit Consulting, discusses how to use Facebook Live to boost your brand with AZ Big Media. Facebook recently gave its 1.6 billion-plus users access to its coveted live video streaming service, Facebook Live. Differentiating…
Alexis Krisay, VP of Marketing at Serendipit Consulting, discusses the hot new trend among millennial adults and how the multifamily industry can target this group on Multi-Housing News. There’s a new trend surfacing for the Millennial generation: co-living. This trend…
Spring finals have ended and students are leaving town, but leasing efforts should not lose traction. Adjusting your strategy slightly to shift focus more on digital efforts will ensure that you capture those remaining prospects and score last minute leases…
Alexis Krisay, VP of Marketing at Serendipit Consulting, discusses this summer’s leasing necessity – selfie tours – with Student Housing Business. Engaging your prospects through Selfie Tours is this summer’s hidden gem to ensure that your property stays top of…
Are you effectively communicating with Gen Z for you student housing marketing strategy? GlobeSt.com recently caught up with Alexis Krisay, a partner and the vice president of marketing for Serendipit Consulting, a public relations, marketing, branding and event-planning firm with a specialization in the…
Thinking like a student through Twitter, Facebook and Instagram endears student housing owners to students – and that could mean increased occupancy. Alexis Krisay discusses how creating Facebook contests that match your market’s interests boosts engagement on your Facebook page.…
How one quick serve uses college-student ambassadors to get the word out. Big Juan’s two locations are within a five-mile radius of the university, and owner Tom Jenkins has used the school to his advantage by tapping into the student…
Brand development, when done correctly, is a lengthy process that involves multiple components and the collaboration of a strong team. After all, this is the foundation that can ultimately make or break the lease-up of your community, so it is…