The life and times of Snuggle Bear – Lecturing us about laundry for 30 years and now a social media star. Alexis Krisay discusses the importance of a brand’s mascot and how to effectively position the mascot to be successful.…
Thinking like a student through Twitter, Facebook and Instagram endears student housing owners to students – and that could mean increased occupancy. Alexis Krisay discusses how creating Facebook contests that match your market’s interests boosts engagement on your Facebook page.…
When it comes to connecting and marketing to its fan base, nobody does it better than the MLB. They are constantly searching for new and exciting ways to branch out and connect with current fans as well as reach a…
The Millennial Spokesperson As I am sure you are all aware, Jimmy Fallon recently took over The Tonight Show due to his popularity and large following of fans. Fallon did a great job of creating a name for himself and…
Millennials are very much in tune with the marketing efforts of brands nationwide. Since they have had their hands on technology at a young age, millennials are dubbed the “digital natives.” Many marketers try a “one size fits all” approach,…
How one quick serve uses college-student ambassadors to get the word out. Big Juan’s two locations are within a five-mile radius of the university, and owner Tom Jenkins has used the school to his advantage by tapping into the student…
Branding Your Student Housing Community Serendipit shines light on why it is important to create a strong brand for your student housing community. Your student housing community’s brand is the single most important component to keep in mind because that…
Meet Melissa, she’s a PR pro at Serendipit Consulting who has a secret talent for rollerblading. When she’s not busy planning local and national campaigns for clients, you can find her on a beach, hanging out with her family or…
Brand development, when done correctly, is a lengthy process that involves multiple components and the collaboration of a strong team. After all, this is the foundation that can ultimately make or break the lease-up of your community, so it is…
Infographics are visual and highly shared images that exist in order to generate traffic and attract valuable inbound links. When developing a successful infographic, the designer must go through a three step process that includes storyboarding, design and promotion. Visuals…