If you’re just now breaking into the public relations world, there are a number of things to consider before applying for jobs, including deciding on which of public relations careers you want to pursue. In fact, there are three typical…
Serendipit shares a few key items to keep in mind when encountering a negative review of your brand online. It’s happened to the best of us: you’re checking your profile and come across a critical statement of your brand, out…
Serendipit shares the importance of developing goals and strategies to ensure that a client and public relations agency maintain a clear and consistent vision throughout a project. To develop a cohesive plan of action between a client and a public relations…
Debunking the Myths: Common misconceptions of public relations Public relations is one of the most misunderstood professions with the lines between PR, marketing, advertising, and more becoming increasingly blurred. When public relations is misunderstood, it is easy to under appreciate…
Serendipit breaks down the basics of hashtag etiquette on social media If you occasionally frequent the Internet, chances are you are very aware of what a hashtag is – and maybe even use them from time to time on your…
Serendipit explores some trendy terms being used by today’s college students. We’re already in the month of July – August will be here before you know it. And you know what that means: back to school. College students will be…
There are many components to brand management that are essential – posting good content, posting frequently, and engaging with your audience. But one of the key aspects to managing your brand is consistency – a little thing that may seem…
Serendipit discusses social media crisis management and the necessary steps you should take to maintain a positive brand image. The Social Media Crisis: we’ve all witnessed one at one time or another – the accidental personal post, the failed hashtag, the…
Spring finals have ended and students are leaving town, but leasing efforts should not lose traction. Adjusting your strategy slightly to shift focus more on digital efforts will ensure that you capture those remaining prospects and score last minute leases…
Social Media Trends for Gen Z Serendipit takes a look at the current social media trends for Gen Z. Gen Z is focused on sending and receiving as much information as quickly as possible. They prefer to do this through social media,…