Franchise Industry Trends Of 2019 As we look back on 2019, we can see newer franchise industry trends emerging and gaining a foothold. For example, child care franchises are beginning to take off. This trend will likely continue into 2020…
EASY Tips to Create a Seamless Customer Experience From Franchisor to Franchisee Growth in a business is the ultimate goal, especially for franchises. Still, with every new employee, process, department, and location, we often grow in the right places and…
Why Your Franchise Should Have a Blog 3,383, 759, 236, 1.5 – What do these numbers mean? As a franchisor, these are numbers you should already know. There are approximately 3,383 separate franchisors in the U.S. About 759,236 franchises opened…
Current and future media trends, newsworthy topics, and tie-ins of the past year From politics to business to holiday trends, 2019 saw several different media topics trend and make headline news. With the help of PR professionals, companies can leverage…
Student Housing Crisis Management Plan + Strategy A crisis can rear its ugly head any time and in many forms ranging from natural disasters (i.e., tornados, floods, etc.) to a student-related shooting on your property. Any crisis can damage a…
Interview Tips – Sneak Peek into PR Media Training Representing yourself well in media interviews is one of the best ways to establish thought leadership and become a credible source that reporters will reach out to for expert commentary. PR…
‘Any customer can have a car painted any color that he wants so long as it is black.’ – Henry Ford That’s quite a curmudgeonly quote, isn’t it? It turns out that Ford, one of the pioneers of the automobile…
Humanizing Your Brand One of the biggest hurdles every business owner will come to face is how to make their brand stand out from the competition while staying consistent with messaging and standards. An easy way to overcome this obstacle…
Building Your One-Of-A-Kind Brand Personality Crafting a great brand personality is a lot like wearing deodorant – it’s something that everyone should do, and it becomes apparent very quickly when it’s not there. But how do you create an impactful…
How to Fill Every Bed in Your Off-Campus Student Housing Convincing college students to live somewhere for a year can become difficult, especially when they are not sure what they are looking for. The best ways to make students want…