Amp Up Your Student Housing Marketing Strategy By Communicating with Millennials
Communicating with the millennial generation can be a difficult task due to the many new technologies arising on a daily basis. There are many different avenues one can focus on, especially in the Student Housing industry. The millennial generation is constantly moving and trying new things, which is making the go-to e-mail communication more and more obsolete. When relying on e-mail to convey important messages, marketers often fail due to the vast amount of e-mails students receive each day and the help of spam folders weeding out mass messages. These millennial students are turned off by copy-and-paste messages and are now hanging out in a virtual world, which means going virtual is the best way to contact them. Marketers and those in the Student Housing industry need to be able to engage in conversation and build a relationship with the millennials in order to effectively communicate. There are many different ways you can do this, and many of them will set you apart in the Student Housing industry.
Going digital on all levels is the first step. When developing a website, you need to make sure it is optimized for mobile use. According to Google, 61% of people said they would quickly move onto another site if they didn’t find what they are looking for right away on a mobile site. This is the same regarding e-mails, if your e-mails cannot be viewed, the user will quickly delete them.
The social media platform, Foursquare, is another innovative way to get in touch with millennials. Foursquare is a location based mobile app that allows users to share information and meet up in the real world by checking in to certain locations when they are at them. Foursquare allows for a more personal, relationship based feel which is something millennials thrive upon. To apply this to Student Housing, a company might add an incentive to their Foursquare account like, ‘Check in here when you tour our property and Receive $100 off first months rent when you sign!’ This adds a personal touch, and also an incentive to coming and checking out your property.
Another plus to Foursquare is when people check in, they often leave reviews of the location. The millennials are eager to engage in conversation, and are also eager to make decisions upon reading reviews from others. As reported by Understanding Millennials, 51% of millennials are more influenced by recommendations from strangers than by recommendations from family and friends. Considering millennials are more likely to take an action based off of a review, having a review section on social media is necessary.
Would you like to explore more ideas of how to creatively communicate with Millennials to lease up your Student Housing property? Contact us today!