Do you remember how we said Facebook was paving the way for video content? Facebook is showing no signs of stopping, and they want to take things to the next level.
Virtual reality is a growing trend, and Facebook has decided to jump on the bandwagon. Facebook has launched Facebook 360, its first app dedicated to virtual reality and 360-degree video and photo content. Facebook 360 will only be available for Gear VR mobile headset owners. The app will feature four main feeds the user can interact with when wearing the Gear VR headset. Facebook 360 will act as the central hub for users to experience 360-degree content in a virtual reality setting. Hopefully, you don’t spend too much time in Facebook 360 and start to think the virtual world is the real world – that’s how the robots take over.
Facebook 360 provides a new platform for businesses to share virtual reality content. Companies that utilize tours as a part of their services such as student housing can benefit from this app. Just imagine touring a lavish two-bedroom apartment from the comfort of your couch. This is also the perfect time for marketers to experiment with 360-degree in video ads. Immersing your audience into your brand will help tell what your business is all about. Virtual reality is still very much a niche product, but it’s something marketers can’t ignore.