* Place Tongue in Cheek *
If ya can’t beat ‘em, copy ‘em. Starting with Snapchat, and now moving on to Slack, it looks like Facebook is trying to be the most notorious copycat in the modern world. I guess if you want to be the best, you have to copy the others and slap your name on it.
* Remove Tongue From Cheek *
Ok, so Facebook isn’t exactly trying to copy Slack’s platform, but they are now looking to become a social media giant in the professional workspace arena.
Facebook just announced that Facebook at Work, a platform for employees and work-related discussion, is set to launch in October. An important thing to mention is that Facebook at Work will be an entirely separate app and platform. Facebook is trying to remove your personal life from your work life. The question now is… how am I supposed to know when Karen got engaged or when Fred checked in at his favorite restaurant for the third time this week?
Facebook at Work will look exactly and operate like Facebook. The platform will allow employees to stay up to date at work via the News Feed, join groups to collaborate, send messages and get notifications about relevant news. According to sources, Facebook at Work is be based on a per-seat pricing model. The projected cost is to be between $1 and $5 per user, per month. Compared to similar apps, Slack costs between $6 and $13 per user and Yammer is between $3 and $8 per user. Facebook wins the price war, but Slack and Yammer are winning the “free” war. Slack and Yammer offer a free standalone version of their app, which is perfect for small startups or businesses looking for an unlimited trial period.
In the words of Ricky Bobby, if you ain’t first you’re last. Although Facebook at Work is the new kid on the block of work collaboration apps, they will be one of the first to take a social media approach. By utilizing Facebook’s current layout, users will have a familiar experience navigating Facebook at Work. It’ll be like you never even left the Facebook app at all.
Ever wondered what colors or shapes are missing from your art design? Share it with the company’s design group and receive feedback from your co-workers. Need to share a weekly recap with everyone? Post your weekly recap on the news feed and keep everyone up to speed. The platform is designed to allow open conversation among your employees and create a gateway for unison and collaboration.
Who said being obsessed with social media is all that bad? With Facebook at Work, you can turn your employees’ social media obsession into a vehicle for work efficiency. Combining the social aspects of Facebook with a work environment will create a new way for employees to engage at work and interact with their tasks.
This will also be the biggest obstacle for Facebook to overcome. Facebook is easily associated with being a social media app and not a business tool. Facebook at Work won’t completely remove employee’s urge to check their personal accounts, but it sure can introduce a new way to do your work. Only time will tell if Facebook at Work will be beneficial for businesses. For now, keep scrolling through your personal account under your desk. Your secrets are safe with me.