Leveraging Facebook Graph Search
Strategies for Facebook managers to leverage Facebook’s graph search.
If you haven’t started utilizing Facebook graph search, it is officially time to start. The search platform allows you to find users with specific interests within your industry. By doing so, you will gain insight into the interests and hobbies of your current followers, as well as potential followers. You will also be able to connect with specific interest groups and successfully reach a larger market.
Facebook graph search also allows you to look into potential competitors and potential businesses to partner with, based off of the pages that your fans currently like and the keywords that you search in the menu bar. Similar to searching for specific hashtags on Twitter, the graph search gives you more insight into your industry’s market as a whole, as well as the characteristics of your target market.
In addition, Facebook graph search optimizes location-based marketing. The search platform gives businesses a more effective way to search for local vendors/businesses that are within a short distance. It is also important to confirm whether or not your business shows up when searching for nearby landmarks. According to the Social Media Examiner, if your business does not show up, it may be beneficial to run an ad that mentions the most popular landmark.
Do you have other useful strategies for utilizing Facebook graph search? Tweet us your success stories! @serendipit