Serendipit discusses tips on how craft holiday marketing email campaigns this season.
Trade in your jack-o’-lanterns for jingle bells, at least if you’re in the marketing world! It seems like we just unpacked our scarves and fall sweaters, but its time to jump ahead to the bustling holiday season. To ensure you are ahead of your competitors, read our must-do tips for the 2014 holiday season.
Email continues to be one of the most important ways to reach your customers and is getting more and more competitive each year. Email volume was 13% higher during the 2013 holiday season than compared to the 2012 holiday season, so make sure to allow plenty of time to brainstorm and strategize.
Personalize your Messaging
Try segmenting emails by user engagement or behavior to create a customized experience, as not all customers are the same. This will result in your customers feeling excited and will be more engaged to interact with the content they receive in their inbox, increasing the likelihood of them turning into repeat customers.
Give your Current Customers Coupons
With Black Friday and Cyber Monday a few weeks away, make sure your current customers know about any deal or promotion happening. And keep in mind, no discount is too small, even offering $10 off or 20% off will result in a much higher click through rate. Make sure to have your discount be prominent in your email’s subject line.
Boost up Weekend Email Efforts
Try sending your holiday email campaigns on weekends during Q4. Last year, some of the highest open and click through rates happened on Saturday and Sunday.
Stay Top of Mind This Season
Give your customers valuable, seasonal and useful content this season. Remember, they are bombarded with emails during Q4, so stand out with unique content and creative that’s useful for your core audience.
Track the Results
In order to better your marketing efforts, you have to relate it back to previous years. If you aren’t already, make sure to track your email campaign stats to review and see what’s working and what’s not. We suggest to focus on open rates, unique click through rates, transaction rates and average order value.
Need help preparing your email campaigns? Contact Serendipit today!