No one knows your business as well as you do, so who could be better to handle your PR than you, right? Think again. We get that delegating tasks can be stressful, but putting your company’s PR efforts into the hands of a reputable agency will free up your time for other projects while leaving the PR up to the pros. Successful PR takes time, and there just aren’t enough hours in the day to execute all the tasks required while running a business full-time.
Here are a few reasons why hiring an agency could be the best next step for your company.
While it’s possible as a business owner to find contact information for reporters at desired publications, members of the media are often very specific to the type of information they accept. PR agencies have years of experience learning which reporters are interested in what, the best days and times to contact them, and if they’re a good fit for your business. Media who have worked with the agency before will likely be more receptive to emails and coordination from a source they recognize. The sea of editors and reporters is difficult to navigate from scratch, but agencies’ extensive lists and years of communication yield more success in getting your brand’s name into the media.
However, PR isn’t all about media relations. As an internal part of your business, you know the ins and outs of the company’s products, goals, and accomplishments. But sometimes the information you find most important and the way you present it may not be what resonates with media and the general public. A PR agency can provide an outside perspective that represents the audience you’re working to reach. Agencies know what aspects of your brand will interest the media and desired publics and will serve as a messenger to convey that story.
But instead of hiring an outside agency, why not hire one employee to execute the PR needs for the company? There are several reasons why an agency is a better choice. In addition to gaining that entirely external perspective, hiring an agency will be more cost effective than employing an in-house PR pro. Paying a full-time salary and benefits can get expensive, while you only pay an agency for exactly the hours of work agreed upon to reach your goals each month. In addition, with an agency, you’re getting a whole team of skilled professionals with unique connections and experiences as opposed to a single person.
Think you’re ready to hand your PR efforts off to the experts? Give us a call and we’ll set up a time to discuss your brand’s goals for forming beneficial relationships with stakeholders and key publics, and together we’ll build a strategy that increases your impact and bottom line.