Word of mouth travels fast. In fact, it’s likely there’s a conversation going on about your restaurant right now. Smartphones and user-generated content pose a challenge for restaurants of all sizes. Poor reviews, videos, and live broadcasts of customer service problems, emergencies, or other social issues can begin trending online virtually instantly. If you’re not listening closely and proactively engaging with customers, you’re running at high risk for a PR crisis.
Our co-owner and president of PR, Melissa DiGianfilippo, shares how restaurants can handle a PR crisis in the age of social media.
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Source: FSR Magazine