Steps to Successful Brand Development How to develop a brand examines and defines elements like naming, archetypes, positioning, brand voice, logo, brand mission, brand development strategy, and more, so it’s important to invest in the process. Brand development is methodical.…
Why Influencer Marketing Campaigns Make Good Sense As online marketing becomes more competitive, it becomes harder for individual brands to stand out. That’s why more businesses are turning to social media channels. Influencer marketing strategy can result in influencer marketing…
Attracting Gen Z Gen Z is complex; there’s no doubt about it. They live in the past, but at the same time, they’re defining the future. Born between 1997 and the early 2010s, Generation Z is the group that all…
Brand positioning is more than just a catchphrase. It’s a strategic marketing technique that helps businesses stand out in their target market. The problem? Too many businesses think brand positioning is as simple as a logo and a tagline. Spoiler…
Case Study: COR Mother’s Day promo At Serendipit, we believe the role of integrated campaigns in marketing cannot be understated. They are where the magic happens! An integrated campaign is meant to be a custom mix of strategies and tactics…
INBOUND MARKETING VS OUTBOUND MARKETING Inbound Marketing is an umbrella term that covers how visitors arrive on a business’ website or social media pages. Outbound Marketing refers to the traditional form of marketing communication where a business initiates the conversation,…
It’s safe to assume that teens consume a lot of media in a daily timeframe, but how much do adults, with full-time jobs, families and additional responsibilities, consume? According to eMarketer’s report, US adults spend over 12 hours a day…
Video is the future, and Facebook is paving the way for it on its platform. Facebook has announced that they will be turning on sound by default for videos. Users will start to hear videos as they scroll through the…
Live video is no new phenomenon to the world. When Facebook Live launched in 2016, many businesses started jumping on the live video train. Facebook and Instagram’s recent live video success has overshadowed other live streaming apps. One such live…
When you work with the Serendipit Consulting PR team, we become your brand’s storytelling specialist. We tell the media what makes you unique, innovative and why you’re the go-to expert in your industry. Our goal is to get you an…