Two brands that sell the sizzle recently unveiled new redesigns. Burger King entered the grease-stained arena first with a retro-inspired rebrand, followed by a similarly influenced packaging unveil from McDonald’s.
Credit: Burger King, McDonald’s
Both burger powerhouses approached their redesigns with a minimalistic approach, echoing a larger trend of flat design. Simple illustration-first graphics, vibrant colors and a focus on the core elements of each brand are brought to the forefront (fryfront?). Mickey D’s overhaul highlights the simple elements of each offering, while BK goes heavy on the old-school font and descriptive terms.
BK went all out, introducing a new version of its logo while McDonald’s didn’t touch their iconic golden arches. When you have one of the most iconic logos of all-time, that’s a good call.
Feeling a heavy dose of nostalgia? Be ready for a lot more of it as brands embrace nostalgia marketing as consumers search for a return to normalcy. *Side note, can we stop talking about the new normal? Normal isn’t a thing anymore – we’re in the age of disruption and constant change.*
As for the winner of the Great Burger War of 2021, Ad Age-Harris recently released survey results that give a slight edge towards Burger King’s new look, according to consumers. Time will tell which design release has the biggest impact on sales. On the flip side (of the patty), we are excited to see Wendy’s response – unless they stick to Twitter fingers over design fingers.
Our rec? Grab In-N-Out Burger instead. They’ve been embracing simplicity from day one.
Clubhouse Takes Of The Week
So Clubhouse is basically a conference call service where people actually pay attention?
— Bored Elon Musk (@BoredElonMusk) February 1, 2021
So you’re telling me that after listening to people talk all day every day, I should open up the app that lets me listen to people talk
— R/GA (@RGA) February 20, 2021
Bringing you the hottest takes on the newest social media platform since…well, the other hundreds of “next hottest social media platform” hypes. We’re pretty bullish on Clubhouse – check out our take on it in our 2021 Marketing Trends blog.
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