The #brands were back at it for April Fools’ Day after taking 2020 off. As someone who actually enjoys the show “Impractical Jokers”, you’d probably think I would be all about marketers taking advantage of the occasion to make as many jokes as possible. That’s not the case. We spend our days crafting the brands we work with, ensuring that customers/clients/advocates have the most authentic experience possible at every single touchpoint. That means that not every business has (or should have) a fast-talking, wise-cracking, hilarious persona.
If you’re one of the few brands where making jokes fits into your positioning, go for it and make sure you do it well. Also, give me a call, I ❤️ you and we belong together.
Instead of those few brands doing what they do best, we get every brand jumping into the fray.
Best case you get a couple more social media impressions and some cheap laughs. Worst case, you offend people and cause damage to the brand that you’ve worked so hard on to build into an authentic extension of the team’s core values.
Not everyone gets it right – here are our TOP 5 worst April Fools’ Day attempts for 2021.
HOT NEW PRODUCT ANNOUNCEMENT! 🔥 We teamed up with @Dentyne to give the people what they want! Dentyne Splash Ranch Gum with hints of savory garlic, onion, buttermilk, and refreshing mint & Spicy Cinnamon Blasted Dipping Sauce. 🔥 Which will you try first?? 💚 #HVRLove pic.twitter.com/0b4Q8lSZm4
— Hidden Valley Ranch (@HVRanch) April 1, 2021
WHY IS IT ALWAYS DISGUSTING FOOD JOKES. I LOVE RANCH AND WILL NEVER BUY HIDDEN VALLEY AGAIN.
Introducing #Smoup 🍅🍌🍓
A tasty blend of the iconic Heinz Cream of Tomato Soup and classic Strawberry and Banana @innocent Smoothie.
Drink it, eat it, hot or cold.. the possibilities are endless. pic.twitter.com/FS6mckZpL4
— Heinz (@HeinzUK) April 1, 2021
No. Please, just stop it.
Green Giant + Peeps:
— Green Giant (@GreenGiant) April 1, 2021
I give up.
Random dude who thinks he is a marketer: Ok, I got it. We change our name to Voltswagon and start teasing it like March 29. The people will LOVE it.
Branding team: You know one of our missions is to make the world a better place, more sustainable…not sure how making that a joke for some social media impressions helps our brand. I mean, we’re literally moving forward with an electric-vehicle plan and on track to become the world’s largest battery-vehicle manufacturer.
Random dude: #voltswagon…get it…cuz like volts is electric
Branding team: This isn’t even following the completely subjective rules of April Fools’ Day! Teasing it in March? Guys, that isn’t even April. Are you even listening?
Random dude: #voltswagon goes brrrrrrr
*5 months later*
Introducing: The Meat Sweats
— Postmates (@Postmates) April 1, 2021
I take back everything I said, this is the greatest fake holiday of all time. I’ll take one order of all of them. I don’t just want these, I need these more than anything I’ve ever needed before.
Clubhouse Take of The Week
“It is hard to shake the feeling that everyone on Clubhouse is selling something: a company, a workshop, a show, a book, a brand,” @annawiener writes, about the new audio-only social network. https://t.co/tGKQbozC7j
— The New Yorker (@NewYorker) April 2, 2021
Oh, so just like every other social media platform?
Check out our take on Clubhouse in our 2021 Marketing Trends blog.
Serendipit Slack Thread of The Week
The first step is admitting you have a problem…
Shameless Client Shoutout Of The Week
Having trouble sleeping? Valley Sleep Center can help with that!
Serendipit Random Radio Song Addition Of The Week
“Hakuna Matata” – Do I seriously need to put that here? You know what it is. Good vibes for all this Easter weekend. And that’s not a joke.