Great news this week, as Ted Lasso has released its trailer for Season Two. I’m just going to talk about how great the show is…who knows, I might even eventually get to a marketing lesson/insight.
Season One includes one of my absolute favorite quotes that sums up the show:
Also, try not to smile watching this:
In a sea of cynicism, negativity and overall downtroddenness, the show felt DIFFERENT in 2020. At the risk of sounding cheesy, it gave me, a natural optimist, another reason to stay that way. You look through commentary on the show and people legitimately claim it made them better humans.
I laughed, I smiled, I felt happy even while stuck in my house…hell, I even cried (manly) tears once. That’s right, this dumb, funny, happy show joined a powerhouse list of other media that broke my tough, emotionally guarded exterior:
- Coco – Remember Me
- Up – The entire first 10 freakin’ minutes
- Side note – I took a first date to see this the summer it came out. I’m sitting there trying to hold it together…just a couple of slow, held-back tears. Disguised sniffles. Date is stone-faced, not an ounce of emotion. Psychooooo. There was not a second date.
- Saving Private Ryan
- A Catch With Dad
- Toy Story – You Know The Scene
…had to take a break there to avoid crying in a corner of the office after watching these back to back…
Back to it…at Serendipit, we have an unofficial “No A**holes” motto that we follow. Another way of saying that is just be human to each other. Don’t treat clients, co-workers, partners as just a tool to get things done. Treat them as other human beings just like yourself. It’s at the core of what makes Ted Lasso so impactful.
Brands can learn a great deal from Ted Lasso. We are in a rapidly evolving age of automation and A.I. putting campaign messaging in front of consumers at the exact place they need it. Look at page X, get email Y, retargeted with message Z, then interact with a chat bot to answer any additional questions. These tools and tactics make scaling up marketing efforts much more efficient.
That efficiency is fantastic, but we can’t lose track of human nature in marketing.
With so much crazy shit going down in the world on what feels like a weekly basis, just being kind and human to one another can go make a massive difference. People want brands to be authentic. They want them to be honest. According to a Stackla survey, 86% of consumers say that authenticity is a key factor when deciding what brands they like and support.
But how do you show that authenticity? Craft your messaging like a human, not a marketing machine. Note to self…stop using “craft”…no one actually says that. Write copy that feels like a conversation. If you really think about it, marketing is pretty much just humans talking to other humans in a variety of forms…just behind the guise of brands. Be transparent. If it fits your brand (and it does for most brands), use some kind of humor. We could all smile and laugh a bit more. That’s not anecdotal either – adults hit what researchers call a “humor cliff” at age 23. The average four-year-old child laughs 300 times a day – it takes more than two months for the average 40-year-old adult to laugh that many times.
So, here are the goals for summer 2021:
- Make sure you binge Ted Lasso Season One
- Don’t be an A**hole
- Binge Ted Lasso Season Two
- Market/behave like humans
Serendipit Slack Thread of The Week
We’re having a competition in the office to see which department can grow the tallest, girthiest sunflower. All options are being considered.
Shameless Client Shoutout Of The Week
You may have heard 420 was this week. Check out THE FLOWER SHOP.
Serendipit Random Radio Song Addition Of The Week
“Ted Lasso Theme Song”