The Madness of March can’t stop, won’t stop. Oral Roberts won again – but dancing is still outlawed on campus. Robots are going to start delivering Chipotle. Cinnamon Toast Crunch is including fine seafood cuisine in random packages. 

Let’s talk about that whole Cinnamon Toast Crunch thing. Unless you were living under a rock or in a Pineapple under the Sea (where this kind of stuff is normal), you’ve probably heard of Cinnamon Toast Crunch’s hurricane of issues this week. The brand took on a lot of water this week and is sinking. Now, we’ve written plenty about crisis communications HERE, HERE, HERE, HERE, and HERE. So instead of another incredibly informative and helpful blog, here is Serendipit’s list of things we would like to discover in our box of Cinnamon Toast Crunch instead of shrimp tails/mouse droppings. Navigate your cereal purchases carefully. 

  1. Cinnamon Toast Crunch 
  2. A diamond
  3. Rachel E’s motivation
  4. Another cereal that actually tastes good
  5. Winning lotto ticket
  6. A miniature box of miniature cinnamon toast crunch
  7. Captain Crunch
  8. An original autographed mint condition Mickey Mantle card and an original autographed mint condition Babe Ruth card
  9. A single bitcoin
  10. Surf & Turf
  11. A Mahomes bobblehead
  12. The truth #thetruthisoutthere
  13. Some sea monkeys
  14. The address of my teacher who called me stupid in the second grade so I can send her this and she can see how clever I am now
  15. Justin Bieber
  16. J Lo’s diet and workout plan
  17. Kacey Musgrave’s phone number
  18. The slice of pizza from the Goofy Movie
  19. A list of KFC’s secret herbs and spices
  20. Cinnamon Toast Crunch (strain)
  21. Dr. Dre’s Detox
  22. A halfway decent golf swing
  23. A deck that’s under 60 slides
  24. Unlimited ad budget
  25. Dippin’ Dots (more on that later)
  26. A meeting that could have been an email actually being an email
  27. Cinnamon Toast Crunch 

Clubhouse Take of The Week 

Is it time to hire a Clubhouse manager? Check out our take on Clubhouse in our 2021 Marketing Trends blog.

Serendipit Slack Thread of The Week


Shameless (Almost) Client Shoutout Of The Week

We saved Dippin’ Dots this week. We did not, however, land a lifetime supply. Sad.


Serendipit Random Radio Song Addition Of The Week

“Song of the Shrimp” – Elvis Presley

Keeping with the seafood theme. The saddest song about a shrimp you’ll ever hear. The little dude shakes his dad’s hand (claw? pincer?), leaves home…then I’m pretty sure he becomes a meal.