Facebook’s Recently Added “Nearby” Feature
Facebook recently introduced a new feature that will redefine the way that users will check in to businesses on their profile. Now, one percent of Facebook’s users will have access to the Nearby feature, which provides them with customized recommendations for check-ins based on their personal Facebook account and interests.
Soon, when users go to check in somewhere on their phones, a customized list of recommendations will appear in the place of the standard list of local businesses. The “Nearby” feature will populate this list of recommended businesses based off of your likes, past check-ins and recommendations of other Facebook users. Nearby is a smart addition to Facebook’s list of features, but when users check in, they are usually already at the location that they are about to check in to. This makes the recommendations somewhat inconvenient, but useful for future check-ins.
Nearby will also incorporate a search feature, similar to Yelp and Foursquare, allowing users to browse categories to find new places to check out. Nearby will also provide users with additional information about each business or landmark, including the following:
- Business name
- Address and map
- Current Rating
- List of which friends like the business
In addition to the information listed above, Nearby will allow users to give their own recommendations as well as read other users’ comments about a particular business. Again, this will be very similar to Foursquare, but will be more convenient for avid Facebook users who are looking to have all of their applications in one place. If you’re not engaging with fans on Facebook, now is the time to make sure you are doing so!
In order to optimize your business fan page on Facebook, it is crucial to make sure you are regularly updating your information. This will encourage fans to check in, share your content and recommend your business fan page to their network of friends. Do you need help customizing your Facebook presence? Contact us at Serendipit Consulting to help you every step of the way!