Micro-Influencer Marketing: What Is It and Why Is It Beneficial? First, let’s talk about what micro-influencer marketing actually is. Hubspot defines micro-influencers as social media users unlike typical celebrities, experts, and public figures that work or specialize in a particular…
Simplifying Instagram Content Creation If you’re here, you’re likely looking for some help creating a Social Media Content Strategy. If so, you’re in the right place! We’re going to give you some Instagram content creation tools, content ideas, and the…
What Facebook Business Manager Is and Why You Should Be Using It We get asked a lot about Facebook Business Manager — what it is and why a business would ever need it. Many companies tend to avoid using Business…
How to Build a Strong LinkedIn Presence for Your Business Building a strong social presence has become a top priority for any business seeking to increase brand awareness and develop a strong community around their company. While it’s not always…
How to Choose the Right Social Media Platform for Your Target Audience Social media marketing has proven to be effective for businesses. Over the last few years, we’ve seen the evolution of technology, and the rise of influencers, videos. Now,…
– Garren, Social Media Coordinator Q1 Social Media Marketing News Updates Good social media marketers are always on the hunt for the latest social media marketing news. Something we all know is that social media news today is never the…
How to Fill Every Bed in Your Off-Campus Student Housing Convincing college students to live somewhere for a year can become difficult, especially when they are not sure what they are looking for. The best ways to make students want…
HOW TO MAKE YOUR DIGITAL ADS AND DIGITAL CONTENT STAND OUT When creating and putting digital ad content out into the world, you have to juggle a couple of delicate factors. Not only do you have to make sure you’re…
DIGITAL AND SOCIAL: WHAT TO KNOW ABOUT SOCIAL MEDIA TODAY Social media today is a highly competitive environment. More so than yesterday, social media channels have made it much easier to place paid advertising content. The decrease in the barrier…
HOW TO USE GOOGLE ANALYTICS: GOOGLE STATS AND SEARCH ANALYTICS FOR BEGINNERS *featured (top) image courtesy of WDnet Creation When I first started playing around with Google Analytics — I did not understand it at all. I was in college…