When we ‘went shopping’ for a public relations firm for our new retail division, we interviewed six different firms. After an exhaustive review, it was clear that Serendipit really stood out from the crowd…and this is a decision that was not based at all on cost. Serendipit’s team is well connected to the media, understands social media, and works for us as if they were partners in our business. And in a way, they are. Our success is their success. The ultimate question today in management is: How likely is it that you would recommend this company to a friend or colleague. My answer: Absolutely.